Watermelon Co. is an unwavering non-profit brand dedicated to relentlessly promoting Palestinian culture, extending its reach to thousands worldwide through wearable symbols of Palestine on their wrists.

Since its inception in 2021 by a vibrant collective of Palestinians and global youth activists, Watermelon Co. has been donating all profits to support the on-ground relief efforts of the PCFR, ensuring the delivery of crucial medical aid to the Palestinian people.

Following the Six-Day War of 1967, the act of displaying the Palestinian flag became a criminal offense. In response, the watermelon emerged as a powerful symbol of resistance.

The watermelon, arguably the most iconic fruit representing Palestine, thrived across the nation, from Jenin to Gaza. With its distinctive colors mirroring those of the Palestinian flag – red, green, white, and black – it served as an alternate means to protest against Israel's suppression of Palestinian flags and identity.

This enduring symbol remains a testament to the unwavering resilience of the Palestinian people, embodying their ongoing protest and identity in the face of adversity.

WatermelonCo proudly partners with the Palestine Children's Relief Fund (PCRF). PCRF is a non-profit organization that has been dedicated to improving the lives of Palestinian children for over two decades. They provide medical care, education, and other essential support to young Palestinians facing various challenges. By collaborating with PCRF, we ensure that our fundraising efforts have a direct and positive impact on the lives of Palestinian children in need. We are honored to work hand in hand with PCRF in our collective mission to make a difference in the lives of Palestinian children and their communities.